Purpose – The purpose of this study is to examine if older female consumers prefer apparel advertising models more closely resembling their age. Design/methodology/approach – The sample for this study consisted of 163 women between the ages of 60 and 80. Full‐color photographs of fashion...

Purpose – The purpose of this paper is to compare personal characteristics of buyers of rubber charity bracelets with those of non‐buyers so that a deeper understanding of the success of this cause‐related fashion product may be attained. Design/methodology/approach – A convenience...

Purpose – The purpose of this paper is twofold. First, this study aims to understand whether and how sales employee clothing style would influence consumers' perceptions of store image through their expectations of service quality. Second, this study hopes to uncover how fashion orientation...