Part I: Digitalization in Fashion -- Omni-channel Retailing in the Fashion Industry: Its Definition and Implementation -- Digital Fashion Competences: A Longitudinal Study -- Touch in Text. The Communication of Tactility in Fashion E-Commerce Garment Descriptions -- Symbolic “Entrance”...

Understanding Fashion Consumption in the Networked Society: A Multidisciplinary Approach -- Digitalized Dynamic Fashion Illustration, Using Motion Graphics -- Digital Fashion Communication: The Influence of Instagram-Queer-Makeup Artists and Their Future Developments on the Industry --...

This research explores the effects of personalization in email marketing. Although personalization is expected to positively impact customer experiences through behavioural responses, its effects on consumers' actual behaviour have not been extensively addressed, providing retailers limited...

This is an open access book. FACTUM Conference proceedings are the output of one of the few academic events of its nature happening globally, researching fashion communication from different angles and perspectives. It includes contributions from scholars studying communication and marketing,...