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~subject:"Feldforschung"
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Feldforschung
Consumer behaviour
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Food
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Biswas, Dipayan
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Journal of service research
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Journal of the Academy of Marketing Science
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ECONIS (ZBW)
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Effects of sampling healthy versus unhealthy foods on subsequent food purchases
Biswas, Dipayan
;
Abell, Annika
;
Lim, Mikyoung
;
Inman, …
- In:
Journal of the Academy of Marketing Science
53
(
2025
)
1
,
pp. 197-212
Persistent link: https://www.econbiz.de/10015192995
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2
Short- and long-term effects of nonconsciously processed ambient scents in a servicescape : findings from two field experiments
Girard, Anna L.
;
Lichters, Marcel
;
Sarstedt, Marko
; …
- In:
Journal of service research
22
(
2019
)
4
,
pp. 440-455
Persistent link: https://www.econbiz.de/10012128041
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