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Revisiting the workshop on quantitative marketing and structural econometrics

Gordon, Brett R.; Thomadsen, Raphael; Bradlow, Eric T.; … - In: Marketing science 30 (2011) 6, pp. 945-949

Persistent link: https://www.econbiz.de/10009427842

Do digital video recorders influence sales?

Bronnenberg, Bart J.; Dubé, Jean-Pierre; Mela, Carl F. - In: Journal of marketing research : JMR 47 (2010) 6, pp. 998-1010

Persistent link: https://www.econbiz.de/10008796601

Competitive price targeting with smartphone coupons

Dubé, Jean-Pierre; Fang, Zheng; Fong, Nathan M.; Luo, … - In: Marketing science 36 (2017) 6, pp. 944-975

Persistent link: https://www.econbiz.de/10011791432

Leveraging Patients' Social Networks to Overcome Tuberculosis Underdetection : A Field Experiment in India

Goldberg, Jessica - 2018

Peer referrals are a common strategy for addressing asymmetric information in contexts such as the labor market. They could be especially valuable for increasing testing and treatment of infectious diseases, where peers may have advantages over health workers in both identifying new patients and...

Persistent link: https://www.econbiz.de/10012906528

Leveraging patients' social networks to overcome tuberculosis underdetection : a field experiment in India

Goldberg, Jessica; Macis, Mario; Chintagunta, Pradeep K. - 2018

Peer referrals are a common strategy for addressing asymmetric information in contexts such as the labor market. They could be especially valuable for increasing testing and treatment of infectious diseases, where peers may have advantages over health workers in both identifying new patients and...

Persistent link: https://www.econbiz.de/10011949070

Do targeted discount offers serve as advertising? : evidence from 70 field experiments

Sahni, Navdeep S.; Zou, Dan; Chintagunta, Pradeep K. - In: Management science : journal of the Institute for … 63 (2017) 8, pp. 2688-2705

Persistent link: https://www.econbiz.de/10011741412

Social media, influencers, and adoption of an eco-friendly product : field experiment evidence from rural China

Zhang, Wanqing; Chintagunta, Pradeep K.; Kalwani, Manohar U. - In: Journal of marketing 85 (2021) 3, pp. 10-27

Persistent link: https://www.econbiz.de/10012522216

Do marketers matter for entrepreneurs? : evidence from a field experiment in Uganda

Anderson, Stephen J.; Chintagunta, Pradeep K.; Germann, … - In: Journal of marketing 85 (2021) 3, pp. 78-96

Persistent link: https://www.econbiz.de/10012522220

Leveraging patients' social networks to overcome tuberculosis underdetection : a field experiment in India

Goldberg, Jessica; Macis, Mario; Chintagunta, Pradeep K. - 2018

Persistent link: https://www.econbiz.de/10011979215

Frontiers: breaking the glass ceiling : empowering female entrepreneurs through female mentors

Germann, Frank; Anderson, Stephen J.; Chintagunta, … - In: Marketing science 43 (2024) 2, pp. 244-253

Persistent link: https://www.econbiz.de/10014529183

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