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We analyze minute-by-minute, individual level data on viewership for Italian TV news broadcasts (from AUDITEL™), matched with detailed data on content (from Osservatorio di Pavia). We are interested in the behavior of viewers, and in particular in their decision to switch away from a news...
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In the movie industry habit, the demand of exploitation windows next to theatres is usually related to the success in cinemas, which is assumed to orient subsequent consumption among audience. Using a data base made of 1035 movies broadcast in peak time by the six main Italian networks during...
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