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Fernsehen
Consumer behaviour
29
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Advertising effects
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Russell, Cristel Antonia
3
Crockett, David
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Noguti, Valeria
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Russell, Dale W.
1
Schau, Hope Jensen
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Journal of consumer affairs : official publication of the American Council on Consumer Interests
1
Journal of current issues and research in advertising : JCIRA
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Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
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ECONIS (ZBW)
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1
Alcohol messages in prime-time television series
Russell, Cristel Antonia
;
Russell, Dale W.
- In:
Journal of consumer affairs : official publication of …
43
(
2009
)
1
,
pp. 108-128
Persistent link: https://www.econbiz.de/10009531254
Saved in:
2
Cultural diversity in television narratives : homophilization, appropriation, and implications for media advocacy
Russell, Cristel Antonia
;
Schau, Hope Jensen
;
Crockett, …
- In:
Journal of public policy & marketing : JPP & M ; an …
32
(
2013
),
pp. 119-130
Persistent link: https://www.econbiz.de/10009774919
Saved in:
3
The moderating role of social norms on the effects of product placement in television fiction : a field study in Brazil
Noguti, Valeria
;
Russell, Cristel Antonia
- In:
Journal of current issues and research in advertising : …
36
(
2015
)
1
,
pp. 20-34
Persistent link: https://www.econbiz.de/10011304692
Saved in:
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