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The television cult : prevalence of brand placements in an Indian reality show
Natarajan, Thamaraiselvan; Jayapal, Jegan; Gangadharan, … - In: Journal of promotion management : innovations in … 27 (2021) 7, pp. 971-997
Persistent link: https://www.econbiz.de/10012623360
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Examining the influence of endorser credibility on brand placements in reality shows through placement appeal : emotional vs rational appeal
Natarajan, Thamaraiselvan; Jayapal, Jegan; Jegan, … - In: Journal of promotion management : innovations in … 29 (2023) 6, pp. 759-790
Persistent link: https://www.econbiz.de/10014287770