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Fernsehsender
Medienwirtschaft
7
Deutschland
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Erfolgsfaktor
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Germany
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Innovationsmanagement
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Media industries
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Mediensektor
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Press publisher
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Presseverlag
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Success factor
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Competitive strategy
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Kernkompetenz
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Markenpolitik
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Theorie
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Theory
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Wettbewerbsstrategie
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Zeitungsverlag
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Brand management
2
Core competency
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E-commerce
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Electronic Commerce
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Innovation
2
Innovation management
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Markenführung
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Multinationales Unternehmen
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Product differentiation
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Produktdifferenzierung
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Resource-based view
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Ressourcenmanagement
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Ressourcenorientierter Ansatz
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Television industry
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Aufsatzsammlung
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Austria
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Brand
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Business organization
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Conjoint analysis
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Consumer behaviour
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German
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Habann, Frank
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Reihe: Telekommunikation @ Mediendienste
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ECONIS (ZBW)
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Kernressourcenmanagement in Medienunternehmen
Habann, Frank
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1999
Persistent link: https://www.econbiz.de/10000683685
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Erfolgsfaktoren von Medieninnovationen : eine kausalanalytische empirische Untersuchung
Habann, Frank
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2010
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003933028
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