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Fernsehwerbung
Consumer behaviour
17
Konsumentenverhalten
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Advertising
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Werbung
11
Advertising effects
9
Children
9
Kinder
9
Werbewirkung
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USA
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United States
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Jugendliche
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Television advertising
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Youth
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Theorie
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Theory
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Brand image
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Customer service
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Einzelhandel
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Girls
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Markenimage
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Mädchen
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Perception
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Retail trade
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Bakir, Aysen
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Brocato, E. Deanne
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Ji-Song, Mindy
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Laczniak, Russell N.
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Maier, Julia A.
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Palan, Kay M.
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Journal of advertising : official publication of the American Academy of Advertising
2
Advertising and violence : concepts and perspectives
1
Journal of current issues and research in advertising : JCIRA
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ECONIS (ZBW)
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Agentic and communal : multinational analysis of gender portrayal in children's television commercials
Bakir, Aysen
;
Palan, Kay M.
- In:
Journal of current issues and research in advertising : …
34
(
2013
)
1
,
pp. 39-56
Persistent link: https://www.econbiz.de/10009770278
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2
How are children's attitudes toward ads and brands affected by gender-related content in advertising?
Bakir, Aysen
;
Palan, Kay M.
- In:
Journal of advertising : official publication of the …
39
(
2010
)
1
,
pp. 35-48
Persistent link: https://www.econbiz.de/10003962669
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3
Television commercial violence potential effects on children
Brocato, E. Deanne
;
Gentile, Douglas A.
;
Laczniak, …
- In:
Journal of advertising : official publication of the …
39
(
2010
)
4
,
pp. 95-107
Persistent link: https://www.econbiz.de/10008860325
Saved in:
4
Television commercial violence : potential effects on children
Brocato, E. Deanne
;
Gentile, Douglas
;
Laczniak, Russell N.
- In:
Advertising and violence : concepts and perspectives
,
(pp. 161-178)
.
2015
Persistent link: https://www.econbiz.de/10010498508
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