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~subject:"Fernsehwerbung"
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Fernsehwerbung
Consumer behaviour
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Russell, Cristel Antonia
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Russell, Dale W.
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International journal of advertising : the quarterly review of marketing communications
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Journal of consumer affairs : official publication of the American Council on Consumer Interests
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ECONIS (ZBW)
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Hedonic contamination of entertainment : how exposure to advertising in movies and television taints subsequent entertainment experiences
Russell, Cristel Antonia
;
Russell, Dale W.
;
Morales, …
- In:
Journal of advertising research
57
(
2017
)
1
,
pp. 38-52
Persistent link: https://www.econbiz.de/10011707660
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2
Alcohol messages in prime-time television series
Russell, Cristel Antonia
;
Russell, Dale W.
- In:
Journal of consumer affairs : official publication of …
43
(
2009
)
1
,
pp. 108-128
Persistent link: https://www.econbiz.de/10009531254
Saved in:
3
Eye-tracking evidence that happy faces impair verbal message comprehension : the case of health warnings in direct-to-consumer pharmaceutical television commercials
Russell, Cristel Antonia
;
Swasy, John L.
;
Russell, Dale …
- In:
International journal of advertising : the quarterly …
36
(
2017
)
1
,
pp. 82-106
Persistent link: https://www.econbiz.de/10011687890
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