A common goal in marketing research is to understand how one evaluates products that have been filtered through some type of screening or selection process. Typical examples include post-choice satisfaction ratings, certain free recall tasks, or the development of consideration sets followed by...

Successful product line design and development often requires balancing technical and market trade-offs. Quantitative methods for optimizing product attribute levels using preference elicitation (e.g., conjoint) data are useful for many product types. However, products with substantial...