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Bypassing performance optimizers of real time bidding systems in display ad valuation
Christopher, Ranjit M.; Park, Sungho; Han, Sang Pil; … - In: Information systems research : ISR 33 (2022) 2, pp. 399-412
Persistent link: https://www.econbiz.de/10013362775
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Ask for reviews at the right time : evidence from two field experiments
Jung, Miyeon; Ryu, Sunghan; Han, Sang Pil; Cho, Daegon - In: Journal of marketing 87 (2023) 4, pp. 528-549
Persistent link: https://www.econbiz.de/10014325376
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Different but equal? : a field experiment on the impact of recommendation systems on mobile and personal computer channels in retail
Lee, Dongwon; Gopal, Anandasivam; Park, Sung-Hyuk - In: Information systems research : ISR 31 (2020) 3, pp. 892-912
Persistent link: https://www.econbiz.de/10012298133