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Web personalization cues and their differential effects on user assessments of website value
Benlian, Alexander - In: Journal of management information systems : JMIS 32 (2015) 1, pp. 225-260
Persistent link: https://www.econbiz.de/10011341226
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What are likes worth? : a Facebook page field experiment
Mochon, Daniel; Johnson, Karen H.; Schwartz, Janet; … - In: Journal of marketing research : JMR 54 (2017) 2, pp. 306-317
Persistent link: https://www.econbiz.de/10011697386
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A Comparison of Approaches to Advertising Measurement : Evidence from Big Field Experiments at Facebook
Gordon, Brett R. - 2018
from 15 US advertising experiments at Facebook comprising 500 million user-experiment observations and 1.6 billion ad …
Persistent link: https://www.econbiz.de/10012932910
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Social advertising effectiveness across products : a large-scale field experiment
Huang, Shan; Aral, Sinan; Hu, Yu Jeffrey; Brynjolfsson, Erik - In: Marketing science 39 (2020) 6, pp. 1142-1165
Persistent link: https://www.econbiz.de/10012405755
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Running field experiments using Facebook split test
Orazi, Davide C.; Johnston, Allen C. - In: Journal of business research : JBR 118 (2020), pp. 189-198
Persistent link: https://www.econbiz.de/10012288588
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A comparison of approaches to advertising measurement : evidence from big field experiments at Facebook
Gordon, Brett R.; Zettelmeyer, Florian; Bhargava, Neha; … - In: Marketing science 38 (2019) 2, pp. 193-225
Persistent link: https://www.econbiz.de/10012022536
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A Field Trial of Privacy Nudges for Facebook
Wang, Yang; Leon, Pedro; Acquisti, Alessandro; Cranor, … - 2022
Anecdotal evidence and scholarly research have shown that Internet users may regret some of their online disclosures. To help individuals avoid such regrets, we designed two modifications to the Facebook web interface that nudge users to consider the content and audience of their online...
Persistent link: https://www.econbiz.de/10014242722
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Does "liking" lead to loving? : the impact of joining a brand’s social network on marketing outcomes
John, Leslie K.; Emrich, Oliver; Gupta, Sunil; Norton, … - In: Journal of marketing research : JMR 54 (2017) 1, pp. 144-155
Persistent link: https://www.econbiz.de/10011653503
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Revealing the persuasive power of Facebook : evidence from a natural field experiment in tourism destination marketing
Barnes, James; Coatney, Kalyn T. - In: The southern business & economic journal 45 (2022) 1, pp. 1-36
Persistent link: https://www.econbiz.de/10014455322