We present findings from a controlled field experiment that allows us to investigate the dynamic effects of retail advertising. The experimental design overcomes limitations that have hindered previous investigations of this issue. Our study uncovers dynamic advertising effects that have not...

While existing research has examined the role of social influence on various user behavior, such as product adoption, reviews and purchases, there is a lack of studies on how social influence interacts with inherent non-social cues, such as inherent attributes. In this study, we attempt to fill...

Most of the empirical evidence on social advertising effectiveness focuses on a single product at a time. As a result, little is known about how the effectiveness of social advertising varies across product categories or product characteristics. We therefore collaborated with a large online...