Pigovian regulation provides monetary penalties/rewards to incentivize prosocial behavior, and may thereby trigger behavioral effects beyond a more standard response associated with a change in relative prices. This paper quantifies the magnitude of these behavioral effects using data from an...

We report evidence from a field experiment ($N=561$) on how different reasons for reducing the consumption of red meat (health, climate and animal welfare) impact intentions to change behavior, actual consumption of red meat and the enjoyment of meals. Surprisingly, the three concepts are not...

We test the hypothesis that protest participation decisions in an adult population of potential climate protesters are interdependent. Subjects (n = 1,510) from four German cities were recruited two weeks before protest date. We measured participation and beliefs about the other subjects'...