Similar Search Results

Targeted promotions on an e-book platform : crowding out, heterogeneity, and opportunity costs

Fong, Nathan M.; Zhang, Yuchi; Luo, Xueming; Wang, Xiaoyi - In: Journal of marketing research 56 (2019) 2, pp. 310-323

Persistent link: https://www.econbiz.de/10012177359

Complementarity and cannibalization of offline-to-online targeting : a field experiment on omnichannel commerce

Luo, Xueming; Zhang, Yuchi; Zeng, Fue; Qu, Zhe - In: MIS quarterly 44 (2020) 2, pp. 957-982

Persistent link: https://www.econbiz.de/10012261989

Cause marketing effectiveness and the moderating role of price discounts

Andrews, Michelle; Luo, Xueming; Fang, Zheng; Aspara, Jaakko - In: Journal of marketing 78 (2014) 6, pp. 120-142

Persistent link: https://www.econbiz.de/10010463448

Mobile targeting

Luo, Xueming; Andrews, Michelle; Fang, Zheng; Phang, … - In: Management science : journal of the Institute for … 60 (2014) 7, pp. 1738-1756

Persistent link: https://www.econbiz.de/10010399497

Competitive price targeting with smartphone coupons

Dubé, Jean-Pierre H.; Fang, Zheng; Fong, Nathan M.; … - 2016

Persistent link: https://www.econbiz.de/10011454985

Geo-conquesting : competitive locational targeting of mobile promotions

Fong, Nathan M.; Fang, Zheng; Luo, Xueming - In: Journal of marketing research : JMR 52 (2015) 5, pp. 726-735

Persistent link: https://www.econbiz.de/10011349855

Contemporaneous and delayed sales impact of location-based mobile promotions

Fang, Zheng; Gu, Bin; Luo, Xueming; Xu, Yunjie - In: Information systems research : ISR 26 (2015) 3, pp. 552-564

Persistent link: https://www.econbiz.de/10011372835

Sunny, rainy, and cloudy with a chance of mobile promotion effectiveness

Li, Chenxi; Luo, Xueming; Cheng, Zhang; Wang, Xiaoyi - In: Marketing science 36 (2017) 5, pp. 762-779

Persistent link: https://www.econbiz.de/10011760394

Competitive price targeting with smartphone coupons

Dubé, Jean-Pierre; Fang, Zheng; Fong, Nathan M.; Luo, … - In: Marketing science 36 (2017) 6, pp. 944-975

Persistent link: https://www.econbiz.de/10011791432

Personalized Mobile Targeting with User Engagement Stages : Combining Structural Hidden Markov Model and Field Experiment

Zhang, Yingjie - 2018

Low engagement rates and high attrition rates have been formidable challenges to mobile apps and their long-term success, especially for those whose revenues derive mainly from in-app purchases. To date, little is known about how companies can scientifically detect user engagement stages and...

Persistent link: https://www.econbiz.de/10012935453