We report the results of a field experiment conducted in conjunction with a mailed fundraising campaign of a nonprofit organization. The experiment is designed to compare the response of donors to subsidies in the form of matching amounts or rebated amounts. Matching subsidies are used by many...

We present online-experimental evidence that challenges the generalizability of established results on subsidizing giving by considering a "quantity donation" scheme. We define this scheme as one in which donors choose how many units of a charitable good to fund, rather than the amount of money...

An influential result in the literature on charitable giving is that matching subsidies dominate rebate subsidies in raising funds. We investigate whether this result extends to 'unit donation' schemes, a popular alternative form of soliciting donations. There, the donors' choices are about the...

An influential result in the literature on charitable giving is that matching subsidies dominate rebate subsidies in raising funds. We investigate whether this result extends to “unit donation” schemes, a popular alternative form of soliciting donations. There, the donors’ choices are over...

We conduct a field experiment in conjunction with a direct mail fundraising campaign to test the effect of different forms of subsidies – rebates or matching subsidies – on charitable donations. Previous studies cannot distinguish whether donors are aware of the offer of a subsidy: here...