This paper aims to unpack the pro-social motivations of green innovators. In a field experiment inviting SBIR grantees to learn more about and apply to MIT Solve, we provide scientifically valid scenarios varying the time-frame and scale of human cost of climate change. Innovators' response in...

Entrepreneurial motivation is important to the process of economic growth. However, evidence on the motivations of innovative entrepreneurs, and how those motivations differ across fundamental characteristics, remains scant. We conduct three interrelated field experiments with the MIT Inclusive...

Data brokers often use online browsing records to create digital consumer profiles they sell to marketers as pre-defined audiences for ad targeting. However, this process is a `black box': Little is known about the reliability of the digital profiles that are created, or of the audience...

In a globalized digital economy, it is not clear whether it is better to use globally- or domestically-oriented images in marketing communications, or how the optimal strategy would be affected by economic inequality. We explore this using field experiment data from Facebook in India. In these...

The unequal distribution of educational resources has been a major concern of both educators and policymakers around the world. The rise of the digital education industry brings new hope to the problem, but how exactly it affects existing education inequality remains largely unknown. Using data...