Retailers move products to eye-level shelves to boost their sales. However, little is known on what happens to the sales of products moved to other shelves as a result of bringing a product to the eye-level. We study how simultaneously changing the vertical locations of multiple products affects...

How can retailers incentivize customers to make healthier food choices? Price, convenience, and taste are known to be among the main drivers behind such choices. Unfortunately, healthier food options are often expensive and infrequently promoted. Recent efforts in deploying healthy nudges to...