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Viewers' platform preference and implications for film marketing strategy : a study on Bengali film viewers
Chakrabarti, Mahuya
;
Chakrabarty, Ranajit
- In:
The IUP journal of marketing management : IJMM
14
(
2015
)
3
,
pp. 56-82
Persistent link: https://www.econbiz.de/10011411976
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