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Asia Pacific journal of marketing and logistics
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The effect of eWOM on movie sales considering competition and culture
Lee, Jungwon
;
Park, Cheol
- In:
Asia marketing journal
26
(
2024
)
2
,
pp. 60-76
Persistent link: https://www.econbiz.de/10015398962
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The effect of consumer group breadth and depth on movie sales : the mediating effect of eWOM-to-viewing ratio
Lee, Jungwon
;
Lee, Yunhye
;
Park, Cheol
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
4
,
pp. 707-738
Persistent link: https://www.econbiz.de/10013163378
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