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Managerial objectives, the R-rating puzzle, and the production of violent films

Ravid, Simon Abraham; Basuroy, Suman - In: The journal of business : B 77 (2004) 2,Suppl., pp. S155-S192

Persistent link: https://www.econbiz.de/10002095434

What is Advertising Content Worth? Evidence from the Motion Pictures Industry

Basuroy, Suman; Rao, Vithala R.; Ravid, S. Abraham - 2011

The large literature on the impact of advertising on consumers and firm behavior in marketing and economics has tried to distinguish between the informative and the persuasive roles of advertising. The extant literature typically uses advertising expenditure and implicitly assumes that...

Persistent link: https://www.econbiz.de/10014042253

Distributors and film critics : does it take two to tango?

Ravid, Simon Abraham; Wald, John K.; Basuroy, Suman - In: Journal of cultural economics 30 (2006) 3, pp. 201-218

Persistent link: https://www.econbiz.de/10003394325

Fast and frequent : investigating box office revenues of motion picture sequels

Basuroy, Suman; Chatterjee, Subimal - In: Journal of business research : JBR 61 (2008) 7, pp. 798-803

Persistent link: https://www.econbiz.de/10003709518

The impact of advertising content on movie revenues

Rao, Vithala R.; Ravid, S. Abraham Avri; Gretz, Richard T. - In: Marketing letters : a journal of research in marketing 28 (2017) 3, pp. 341-355

Persistent link: https://www.econbiz.de/10011730642

Is everybody an expert? : an investigation into the impact of professional versus user reviews on movie revenues

Basuroy, Suman; Ravid, Simon Abraham; Gretz, Richard T.; … - In: Journal of cultural economics 44 (2020) 1, pp. 57-96

Persistent link: https://www.econbiz.de/10012226920

Technological change and managerial challenges in the movie theater industry

Weinberg, Charles B.; Otten, Cord; Orbach, Barak; … - In: Journal of cultural economics 45 (2021) 2, pp. 239-262

Persistent link: https://www.econbiz.de/10012545754