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Cinemusical meanings in motion pictures : commerce, art, and Brando loyalty ... or ... De Niro, My God, To Thee

Holbrook, Morris B. - In: Journal of consumer behaviour : an international … 6 (2007) 6, pp. 398-418

Persistent link: https://www.econbiz.de/10003617607

Music, movies, meanings, and markets : cinemajazzamatazz

Holbrook, Morris B. - 2011

Persistent link: https://www.econbiz.de/10010254528

Music, movies, meanings, and markets : cinemajazzamatazz

Holbrook, Morris B. - 2011

1. The role of ambi-diegetic film music in the product design of Hollywood movies : macromarketing in La-La-land -- 2. Ambi-diegetic film music as a product-design and -placement strategy : the Crosby duets in High society (1956) -- 3. The cinemusical role of 'My funny Valentine' in The fabulous...

Persistent link: https://www.econbiz.de/10014498517

The role of actors and actresses in the success of films : how much is a movie star worth?

Wallace, W. T. - In: Journal of cultural economics 17 (1993) 1, pp. 1-27

Persistent link: https://www.econbiz.de/10001143330

Consumers' identification and beyond : attraction, reverence, and escapism in the evaluation of films

Addis, Michela; Holbrook, Morris B. - In: Psychology & marketing 27 (2010) 9, pp. 821-845

Persistent link: https://www.econbiz.de/10008652689

Modeling the appeal of movie features to demographic segments of theatrical demand

Redondo, Ignacio; Holbrook, Morris B. - In: Journal of cultural economics 34 (2010) 4, pp. 299-315

Persistent link: https://www.econbiz.de/10008748478

Art versus commerce in the movie industry : a two-path model of motion-picture success

Holbrook, Morris B.; Addis, Michela - In: Journal of cultural economics 32 (2008) 2, pp. 87-107

Persistent link: https://www.econbiz.de/10003733532

Is movie success a judgment device? : when more is not better

Addis, Michela; Holbrook, Morris B. - In: Psychology & marketing 35 (2018) 12, pp. 881-890

Persistent link: https://www.econbiz.de/10011970099