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~subject:"Filmwirtschaft"
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Filmwirtschaft
Consumer behaviour
18
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18
Film industry
9
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Theory
9
Kino
6
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6
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Movie theatre
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forecasting
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marketing
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Film
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Eliashberg, Jehoshua
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Weinberg, Charles B.
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Wierenga, Berend
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Hennig-Thurau, Thorsten
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Aribarg, Anocha
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Foutz, Natasha Zhang
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Ho, Jason Yiu-chung
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Hui, Sam K.
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Knox, George
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Leenders, Mark A. A. M.
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
5
Management science : journal of the Institute for Operations Research and the Management Sciences
2
Decision support systems : DSS ; the international journal
1
Marketing letters : a journal of research in marketing
1
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ECONIS (ZBW)
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1
Modeling goes to Hollywood : predicting individual differences in movie enjoyment
Eliashberg, Jehoshua
- In:
Management science : journal of the Institute for …
40
(
1994
)
9
,
pp. 1151-1173
Persistent link: https://www.econbiz.de/10001170921
Saved in:
2
The antecedents and consequences of restrictive age-based ratings in the global motion picture industry
Leenders, Mark A. A. M.
;
Eliashberg, Jehoshua
- In:
International journal of research in marketing : IJRM ; …
28
(
2011
)
4
,
pp. 367-377
Persistent link: https://www.econbiz.de/10009406662
Saved in:
3
From story line to box office: a new approach for green-lighting movie scripts
Eliashberg, Jehoshua
;
Hui, Sam K.
;
Zhang, Z. John
- In:
Management science : journal of the Institute for …
53
(
2007
)
6
,
pp. 881-893
Persistent link: https://www.econbiz.de/10003490894
Saved in:
4
The consumer's rent vs. buy decision in the rentailer
Knox, George
;
Eliashberg, Jehoshua
- In:
International journal of research in marketing : IJRM ; …
26
(
2009
)
2
,
pp. 125-135
Persistent link: https://www.econbiz.de/10003866612
Saved in:
5
Evolutionary approach to the development of decision support systems in the movie industry
Eliashberg, Jehoshua
;
Swami, Sanjeev
;
Weinberg, Charles B.
- In:
Decision support systems : DSS ; the international journal
47
(
2009
)
1
,
pp. 1-12
Persistent link: https://www.econbiz.de/10003852588
Saved in:
6
Of video games, music, movies, and celebrities
Eliashberg, Jehoshua
;
Hennig-Thurau, Thorsten
; …
- In:
International journal of research in marketing : IJRM ; …
33
(
2016
)
2
,
pp. 241-245
Persistent link: https://www.econbiz.de/10011527063
Saved in:
7
The role of network embeddedness in film success
Packard, Grant
;
Aribarg, Anocha
;
Eliashberg, Jehoshua
; …
- In:
International journal of research in marketing : IJRM ; …
33
(
2016
)
2
,
pp. 328-342
Persistent link: https://www.econbiz.de/10011527100
Saved in:
8
Special issue on the entertainment industry
Eliashberg, Jehoshua
(
ed.
);
Hennig-Thurau, Thorsten
(
ed.
); …
-
2016
Persistent link: https://www.econbiz.de/10011527153
Saved in:
9
On enjoying watching movies in a theatre versus at home : a comparative analysis
Ho, Jason Yiu-chung
;
Eliashberg, Jehoshua
;
Weinberg, …
- In:
Marketing letters : a journal of research in marketing
35
(
2024
)
1
,
pp. 29-44
Persistent link: https://www.econbiz.de/10015125146
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