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Handbook of social media management : value chain and business models in changing media markets
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International trade in films and television programs
Wildman, Steven S.
;
Siwek, Stephen E.
-
1988
Persistent link: https://www.econbiz.de/10000746598
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Evolution of strategy and commercial relationships for social media platforms : the case of YouTube
Song, Sonya Yan
;
Wildman, Steven S.
- In:
Handbook of social media management : value chain and …
,
(pp. 619-632)
.
2013
Persistent link: https://www.econbiz.de/10009763877
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