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Exploring the small movie profitability puzzle
Huang, Dongling; Markovitch, Dmitri G.; Strijnev, Andrei - In: Marketing letters : a journal of research in marketing 26 (2015) 1, pp. 43-55
Persistent link: https://www.econbiz.de/10010490156
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The impact of supplier bargaining power on the advertising costs of movie sequels
Ma, Judy; Huang, Dongling; Kumar, M. V. Shyam; … - In: Journal of cultural economics 39 (2015) 1, pp. 43-64
Persistent link: https://www.econbiz.de/10011332887
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Role of advertising and consumer interest in the motion picture industry
Huang, Dongling; Strijnev, Andrei; Ratchford, Brian Thomas - In: Review of marketing science 13 (2015) 1, pp. 1-40
Persistent link: https://www.econbiz.de/10011378616
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Revenue sharing vertical contracts in the movie industry : a theoretical analysis
Baranchuk, Nina; Seetharaman, Seethu; Strijnev, Andrei - In: Review of marketing science 17 (2019) 1, pp. 81-116
Persistent link: https://www.econbiz.de/10012159890
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Product entry timing in dual distribution channels : the case of the movie industry
Prasad, Ashutosh; Bronnenberg, Bart J.; Mahajan, Vijay - In: Review of marketing science 2 (2004) 4, pp. 1-20
Persistent link: https://www.econbiz.de/10003888156