Narrow search
Showing 1 - 3 of 3
Cover Image
Product placement in top-grossing Hollywood movies : 2001-2012
Chen, Huan; Wang, Ye - In: Journal of promotion management : JPM 22 (2016) 6, pp. 835-852
Persistent link: https://www.econbiz.de/10011632069
Cover Image
Brand appearance in Chinese and American top-grossing commercial movies : a comparison
Chen, Huan; Wang, Ye - In: Journal of promotion management : JPM 23 (2017) 4, pp. 540-556
Persistent link: https://www.econbiz.de/10011799274
Cover Image
The influence of dialogic engagement and prominence on visual product placement in virtual reality videos
Wang, Ye; Chen, Huan - In: Journal of business research : JBR 100 (2019), pp. 493-502
Persistent link: https://www.econbiz.de/10012024000