Nienaber, Ann-Marie; Hofeditz, Marcel; H. Searle, Rosalind - In: International Journal of Bank Marketing 32 (2014) 5, pp. 367-407
Purpose – Trust in financial institutions has been eroded through the collapse of mortgage-related securities, with confidence further denuded through well publicized cases of rogue traders and rate fixing cases, such as with the Lehman brothers, the Libor rate-fixing scandals, and the hypo...