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The dark side of mobile money : perspectives from an emerging economy

Mogaji, Emmanuel; Nguyen Phong Nguyen - In: Technological forecasting & social change : an … 185 (2022), pp. 1-21

Persistent link: https://www.econbiz.de/10014233869

The implications of artificial intelligence on the digital marketing of financial services to vulnerable customers

Mogaji, Emmanuel; Soetan, Taiwo O.; Tai Anh Kieu - In: Australasian marketing journal : AMJ ; official journal … 29 (2021) 3, pp. 235-242

Persistent link: https://www.econbiz.de/10012668435

Redefining banking service delivery : information technology adoption by UK banks amid the COVID-19 pandemic

Nguyen Phong Nguyen; Mogaji, Emmanuel - In: Management and information technology in the digital …, (pp. 95-110). 2022

Persistent link: https://www.econbiz.de/10013442228

Special issue: artificial intelligence in financial services marketing

Mogaji, Emmanuel (ed.); Farquhar, Jillian Dawes (ed.); … - 2022

Persistent link: https://www.econbiz.de/10013396471

Financial Services in Nigeria : The Path Towards Financial Inclusion, Economic Development and Sustainable Growth

Soetan, Taiwo O.; Mogaji, Emmanuel - 2024

Chapter 1. Introduction -- Chapter 2. Financial Services in Nigeria -- Chapter 3. Financial Services Providers -- Chapter 4. Financial Services Regulators -- Chapter 5. Financial Services Consumers -- Chapter 6. Financial Services Marketing -- Chapter 7. Financial Inclusion in Nigeria -- Chapter...

Persistent link: https://www.econbiz.de/10015047891

Guest editorial: artificial intelligence in financial services marketing

Mogaji, Emmanuel; Farquhar, Jillian Dawes; Van Esch, Patrick - In: International journal of bank marketing 40 (2022) 6, pp. 1097-1101

Persistent link: https://www.econbiz.de/10013397762

Managers' understanding of artificial intelligence in relation to marketing financial services : insights from a cross-country study

Mogaji, Emmanuel; Nguyen Phong Nguyen - In: International journal of bank marketing 40 (2022) 6, pp. 1272-1298

Persistent link: https://www.econbiz.de/10013397790

The dark side of FinTech in financial services : a qualitative enquiry into FinTech developers' perspective

Sampat, Brinda; Mogaji, Emmanuel; Nguyen Phong Nguyen - In: International journal of bank marketing 42 (2024) 1, pp. 38-65

Persistent link: https://www.econbiz.de/10014470770

Emotional appeals in advertising banking services

Mogaji, Emmanuel - 2018

Persistent link: https://www.econbiz.de/10011818321

Emotional appeals in advertising banking services

Mogaji, Emmanuel - 2018

Advertisements are considered as stimuli which consumers will respond to. Banks can develop emotionally appealing advertisements, but they are not guaranteed a positive emotional reaction. The unprecedented turbulence and uncertainty experienced in the banking industry has increased the need to...

Persistent link: https://www.econbiz.de/10012049524