Showing 1 - 3 of 3
Presents the findings of a survey carried out among the financial directors of leading retail companies in Australia, Ireland, New Zealand and the UK. The purpose of the survey was to determine those factors that influence the development of financial services within retail organisations....
Persistent link: https://www.econbiz.de/10014721936
As retail organisations offer financial services to their customers at an increasing rate, this paper uses the emerging relationship marketing paradigm to gain strategic insights. The first level of analysis is at the organisation/customer interface. Four scenarios are analysed, which have...
Persistent link: https://www.econbiz.de/10014760299
Retailing is traditionally defined in terms of the retailers’ place in the distribution of tangible products. However, the retail function may be more widely defined where the retailer concerned is involved not only in the provision of product distribution services but also in the management...
Persistent link: https://www.econbiz.de/10014803892