Despite the importance of the ability of service firms to rationalise their service ranges in today's competitive environment, the area of service elimination decision‐making is one of the least researched in the literature on services marketing. Responding to this knowledge gap, this paper...

Reports on part of the findings of a broader exploratory investigation into the service elimination decision making behaviour in the UK financial services sector. The issues tackled in this paper are: the degree of planning for the service elimination decision‐making process; the formality of...

Purpose – The purpose of this study is to offer service practitioners evidence about: the factors that financial institutions consider in order to evaluate the impact on the entire company of an eventual decision to eliminate a financial service from the range; the degree of influence that...

Purpose – Drawing upon theory on organizational decision speed, this study aims to take a first step toward an understanding of the temporal aspect of the elimination decision‐making process in financial services (i.e. the process of withdrawing an item from the product line) and in...