Context and strategy -- The role, contribution and context of financial services -- The financial services marketplace : structures, products and participants -- Marketing financial services : an overview -- Strategic development and marketing planning -- Analysing the marketing environment --...

How to escape the corporate lizard brain : the true role of AI -- Purpose of AI : naming and shaming the corporate lizard brain : one meeting at a time -- Case study : US vs. PRC in the banking lizard brain shift to ai fintech machines -- Banking and insurance transformation in the US, China,...

Introduction -- Dana T. Redford PART 1: FRAMEWORK CHAPTERS 1. The Rise of Financial Services in Africa: an historical perspective -- Grietjie Verhoef 2. High-Impact Entrepreneurship and its Importance in Sub-Saharan Africa -- Dana T. Redford & Christian Wolf 3. Transforming Africa through Risk...

Acknowledgements -- Introduction -- Context and strategy -- The role, contribution and context of financial services -- The financial services marketplace : structures, products and participants -- Marketing financial services : an overview -- Strategic development and marketing planning --...