Purpose – This paper aims to analyse the role of market orientation in the internationalisation of small software firms. Design/methodology/approach – The study combines qualitative case studies with quantitative data from the firms in question. Findings – Market orientation in the...

Purpose – This paper addresses the strategic orientations (entrepreneurial orientation, learning orientation, and market orientation) of rapidly internationalizing small software companies. Design/methodology/approach – The empirical analysis is based on an intensive investigation of ten...

Many national and regional governments and various trade associations have created and are currently developing services that aim to provide support for firms that have just begun to or which plan to operate in international markets. Consequently, the purpose of this chapter is to illustrate the...