Purpose – This paper aims to analyse the role of market orientation in the internationalisation of small software firms. Design/methodology/approach – The study combines qualitative case studies with quantitative data from the firms in question. Findings – Market orientation in the...

Competition in expert services has forced the service providers to consider a more customer‐oriented strategy. Unfortunately, for many of them customers are a faceless “mass”. In order to facilitate a restructuring of the business, SME managers were asked about their needs for such...

Internationalization among both small and largefirms has been steadily increasing in recent years.In order to competewith larger firms, small- to medium-sized enterprises (SMEs) have hastened theprocess of gaining the resources and skills to operate internationally. This research examines the...