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MkIS support for the marketing management process : perceived improvements for marketing management
Talvinen, Jari M.; Saarinen, Timo - In: Marketing Intelligence & Planning 13 (1995) 1, pp. 18-27
Evaluates which information included in Marketing Information Systems (MkIS) has been important in providing support for the marketing management process. Also analyses what improvements in marketing and sales have been realized by implementing MkIS to support the marketing management process....
Persistent link: https://www.econbiz.de/10014946483
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State and success of information systems and financial performance of large Finnish firms
Kivijärvi, Hannu; Saarinen, Timo - 1989
Persistent link: https://www.econbiz.de/10000764519
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Evolution of information systems evaluation practices : a case of a large Finnish insurance company
Hallikainen, Petri - 1997
Persistent link: https://www.econbiz.de/10000982047
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Evaluation of information systems in Finnish companies
Hallikainen, Petri; Heikkilä, Jukka; Saarinen, Timo - 1997
Persistent link: https://www.econbiz.de/10000646950
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Essays on the progress of computer based information systems in organizations
Saarinen, Timo - 1987
Persistent link: https://www.econbiz.de/10013409428
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Outsourcing of information systems services in Finnish companies
Saarinen, Timo - 1995
Persistent link: https://www.econbiz.de/10013398542
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Tietojärjestelmien onnistuminen suomalaisissa suuryrityksissä : ONNI '88
Saarinen, Timo (contributor) - 1989
Persistent link: https://www.econbiz.de/10013398606
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Towards e-banking : the evolution of business models in financial services
Bask, Anu; Merisalo-Rantanen, Hilkka; Tinnilä, Markku; … - In: International journal of electronic finance : IJEF 5 (2011) 4, pp. 333-356
Persistent link: https://www.econbiz.de/10009380199
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Developing consumer-preference profiles as a basis for multi-channel service concepts
Tinnilä, Markku; Öörni, Anssi; Raijas, Anu - In: Managing business in a multi-channel world : success …, (pp. 17-31). 2005
Persistent link: https://www.econbiz.de/10003120443