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Antecedents of trust in asymmetrical business relationships : Differing perceptions between food producers and retailers

Viitaharju, Leena; Lähdesmäki, Merja - In: Marketing Intelligence & Planning 30 (2012) 5, pp. 567-587

Purpose – The purpose of this paper is to identify the different perceptions of the antecedents of trust in asymmetrical business‐to‐business relationships between food producers and retailers. Design/methodology/approach – The empirical data consist of semi‐structured face‐to‐face...

Persistent link: https://www.econbiz.de/10014946316

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Keeping at arm's length or searching for social proximity? : corporate social responsibility as a reciprocal process between small businesses and the local community

Lähdesmäki, Merja; Suutari, Timo - In: Journal of business ethics : JOBE 108 (2012) 4, pp. 481-493

Persistent link: https://www.econbiz.de/10009581178

Antecedents of trust in asymmetrical business relationships : differing perceptions between food producers and retailers

Viitaharju, Leena; Lähdesmäki, Merja - In: Marketing intelligence & planning 30 (2012) 5, pp. 567-587

Persistent link: https://www.econbiz.de/10009611615