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Customers' propensity to leave a B-2-B relationship in health care marketing
Wagner, Ralf; Falkenreck, Christine - 2009
Persistent link: https://www.econbiz.de/10003904686
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Impact of direct marketing activities on company reputation transfer success : empirical evidence from five different cultures
Falkenreck, Christine; Wagner, Ralf - In: Corporate reputation review : an international journal 13 (2010/11) 1, pp. 20-37
Persistent link: https://www.econbiz.de/10003987861
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The impact of perceived innovativeness n maintaining a buyer-seller relationship in health care markets : a cross-cultural study
Falkenreck, Christine; Wagner, Ralf - In: Journal of marketing management : MM 27 (2011) 3/4, pp. 225-242
Persistent link: https://www.econbiz.de/10008989911
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Impact of direct marketing acticvities on company reputation transfer success : empirical evidence from five different cultures
Wagner, Ralf; Falkenreck, Christine - 2009
Persistent link: https://www.econbiz.de/10003911239