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The entrepreneurial touch on marketing : a case study in retail business
Hurmerinta-Peltomäki, Leila - In: The entrepreneurship - innovation - marketing interface …, (pp. 107-117). 2007
Persistent link: https://www.econbiz.de/10003603814
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Entrepreneurial learning from mistakes : product knowledge is not everything
Hurmerinta-Peltomäki, Leila - In: The entrepreneurship - innovation - marketing interface …, (pp. 419-430). 2007
Persistent link: https://www.econbiz.de/10003604059