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The nature of customer portfolios : towards new understanding of firms' exchange contexts
Terho, Harri; Halinen, Aino - In: Journal of business-to-business marketing 19 (2012) 4, pp. 335-366
Persistent link: https://www.econbiz.de/10009714639
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On the same wavelength? : a study of the dynamics of sponsorship relationships between firm and cultural organizations
Olkkonen, Rami - 2002
Persistent link: https://www.econbiz.de/10004766598
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A process perspective on organizational innovation adoption : a qualitative case study
Makkonen, Hannu - In: Journal of business market management : jbm 3 (2009) 2, pp. 129-146
Persistent link: https://www.econbiz.de/10003845018
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Suppliers' roles in category management : a study of supplier–retailer relationships in Finland and Sweden
Lindblom, Arto; Olkkonen, Rami; Ollila, Petri; … - In: Industrial marketing management : the international … 38 (2009) 8, pp. 1006-1013
Persistent link: https://www.econbiz.de/10003924893
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Exploring the effects of manufacturers' influence strategies and control on category performance in the grocery goods sector
Hyvönen, Saara; Lindblom, Arto; Olkkonen, Rami; … - In: The international review of retail, distribution and … 20 (2010) 3, pp. 311-333
Persistent link: https://www.econbiz.de/10003996372
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Suppliers' control over category management in Finnish and Swedish supplier-retailer relationships
Lindblom, Arto; Olkkonen, Rami; Ollila, Petri; … - In: International journal of integrated supply management : … 5 (2009/10) 1, pp. 11-18
Persistent link: https://www.econbiz.de/10003866261
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An analysis of suppliers' roles in category management collaboration
Lindblom, Arto; Olkkonen, Rami - In: Journal of retailing and consumer services 15 (2008) 1, pp. 1-8
Persistent link: https://www.econbiz.de/10003597004