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Exploring marketing in micro firms

Wägar, Karolona; Björk, Peter; Ravald, Annika; West, … - 2007

Persistent link: https://www.econbiz.de/10003554881

Marknadsrymd, trender och utmaningar inom e-handel

Björk, Peter - In: Ekonomiska Samfundets tidskrift 53 (2000) 2, pp. 133-140

Persistent link: https://www.econbiz.de/10001516224

The value of being on the net : the effects of web sites of companies on consumer decision making

Björk, Peter (contributor) - 2000 - [Elektronische Ressource]

Persistent link: https://www.econbiz.de/10001536561

The effect of green labels on consumer decision making

Björk, Peter - 1997

Persistent link: https://www.econbiz.de/10000976816

Kunskapsstrukturer i gruppbeslut som föreg°ar inköp av högengagemangprodukter : exemplifierat med hush°alls beslutsprocess vid köp av bostad

Björk, Peter - 1993

Persistent link: https://www.econbiz.de/10000878992

The value of green labels : a consumer perspective

Björk, Peter - In: Liiketaloudellinen aikakauskirja 47 (1998) 3, pp. 273-287

Persistent link: https://www.econbiz.de/10001252544

How much are Finnish tourists willing to pay for a week's stay at an ecoresort

Björk, Peter - 1995

Persistent link: https://www.econbiz.de/10000573319

Tourism development in Finland : destination management and policy

Björk, Peter - In: Tourism as an instrument of development : a theoretical …, (pp. 265-280). 2014

Persistent link: https://www.econbiz.de/10010385319

Brand recovery : a quick fix model for brand structure collapse

Björk, Peter - In: Journal of travel and tourism marketing 29 (2012) 5/6, pp. 520-531

Persistent link: https://www.econbiz.de/10009627544

Chapter 14 Tourism Development in Finland : Destination Management and Policy

Björk, Peter - In: Tourism as an instrument for development : a …, (pp. 265-280). 2014

The two Finnish tourism development cases presented in this chapter illustrate the importance of linking national tourism policies to regional destination development strategies and projects. However, balancing national policies, regional strategies, and tourism development structured in...

Persistent link: https://www.econbiz.de/10015368121