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~subject:"Finnland"
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Finnland
Consumer behaviour
12
Konsumentenverhalten
11
Relationship marketing
9
Beziehungsmarketing
8
Marketing theory
5
Marketingtheorie
5
Satisfaction
5
Service quality
5
Service-Dominant Logic
5
Service-dominant logic
5
Services marketing
5
Betriebliche Wertschöpfung
4
Brand image
4
Dienstleistungsmarketing
4
Dienstleistungsqualität
4
Finland
4
Trust
4
Value creation
4
Brand management
3
Customer integration
3
Customer satisfaction
3
Customer value
3
Dienstleistung
3
Kundenintegration
3
Kundenwert
3
Markenführung
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Markenimage
3
Services
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Social Web
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Social web
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Zufriedenheit
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Advertising effects
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Celebrity endorsement
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Co-creation
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4
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Gummerus, Johanna
4
Grönroos, Christian
1
Kauppinen-Räisänen, Hannele
1
Liljander, Veronica
1
Lundqvist, Anna
1
Philström, Minna
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Riel, Allard C. R. van
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Journal of retailing and consumer services
1
Managing service quality : MSQ ; an international journal
1
Meddelanden från Svenska Handelshögskolan
1
The journal of brand management : an international journal
1
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ECONIS (ZBW)
4
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E-services as resources in customer value creation : a service logic approach
Gummerus, Johanna
- In:
Managing service quality : MSQ ; an international journal
20
(
2010
)
5
,
pp. 425-439
Persistent link: https://www.econbiz.de/10008662239
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2
Context and mobile services' value-in-use
Gummerus, Johanna
;
Philström, Minna
- In:
Journal of retailing and consumer services
18
(
2011
)
6
,
pp. 521-533
Persistent link: https://www.econbiz.de/10009375654
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3
The impact of storytelling on the consumer brand experience : the case of a firm-originated story
Lundqvist, Anna
;
Liljander, Veronica
;
Gummerus, Johanna
; …
- In:
The journal of brand management : an international journal
20
(
2012/13
)
4
,
pp. 283-297
Persistent link: https://www.econbiz.de/10009729357
Saved in:
4
Interpretation of services marketing concepts
Kauppinen-Räisänen, Hannele
(
contributor
); …
-
2007
Persistent link: https://www.econbiz.de/10003538913
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