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SME brand identity: its compon...
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Finnland
Consumer behaviour
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10
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brand performance
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Laukkanen, Tommi
9
Komppula, Raija
3
Cruz, Pedro
2
Kivijärvi, Marke
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Reijonen, Helen
2
Chow, Clement S. F.
1
Hirvonen, Saku
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Kara, Ali
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Kaynak, Erdener
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Kiviniemi, Vesa
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Kokkomäki, Johanna
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Konu, Henna
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ECONIS (ZBW)
9
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1
The effect of strategic orientations on business performance in SMEs : a multigroup analysis comparing Hungary and Finland
Laukkanen, Tommi
;
Nagy, Gábor
;
Hirvonen, Saku
; …
- In:
International marketing review
30
(
2013
)
6
,
pp. 510-535
Persistent link: https://www.econbiz.de/10010212408
Saved in:
2
Customer relationship oriented marketing practices in SMEs
Reijonen, Helen
;
Laukkanen, Tommi
- In:
Marketing intelligence & planning
28
(
2010
)
2/3
,
pp. 115-136
Persistent link: https://www.econbiz.de/10003989400
Saved in:
3
The role of information in mobile banking resistance
Laukkanen, Tommi
;
Kiviniemi, Vesa
- In:
The international journal of bank marketing : IJBM
28
(
2010
)
5
,
pp. 372-388
Persistent link: https://www.econbiz.de/10008648326
Saved in:
4
Determinants affecting the use of an intermediary when buying meeting services
Kokkomäki, Johanna
;
Laukkanen, Tommi
;
Komppula, Raija
- In:
Tourism review : the official journal of the AIEST
65
(
2010
)
2
,
pp. 21-27
Persistent link: https://www.econbiz.de/10009237114
Saved in:
5
Benefit segmentation of potential wellbeing tourists
Pesonen, Juho
;
Laukkanen, Tommi
;
Komppula, Raija
- In:
Journal of vacation marketing : an international journal
17
(
2011
)
4
,
pp. 303-314
Persistent link: https://www.econbiz.de/10009380738
Saved in:
6
Using ski destination choice criteria to segment Finnish ski resort customer
Konu, Henna
;
Laukkanen, Tommi
;
Komppula, Raija
- In:
Tourism management : research, policies, practice
32
(
2011
)
5
,
pp. 1096-1105
Persistent link: https://www.econbiz.de/10009161071
Saved in:
7
Effect of gender on trust in online banking : a cross-national comparison
Kivijärvi, Marke
;
Laukkanen, Tommi
;
Cruz, Pedro
- In:
Trust and new technologies : marketing and management …
,
(pp. 74-90)
.
2008
Persistent link: https://www.econbiz.de/10003770836
Saved in:
8
Consumer trust in electronic service consumption : a cross-cultural comparison between Finland and Portugal
Kivijärvi, Marke
;
Laukkanen, Tommi
;
Cruz, Pedro
- In:
Journal of euromarketing
16
(
2007
)
3
,
pp. 51-65
Persistent link: https://www.econbiz.de/10003496750
Saved in:
9
Role of adaptive selling and customer orientation on salesperson performance : evidence from two distinct markets of Europe and Asia
Kaynak, Erdener
;
Kara, Ali
;
Chow, Clement S. F.
; …
- In:
Journal of transnational management : the official …
21
(
2016
)
2
,
pp. 62-83
Persistent link: https://www.econbiz.de/10011527142
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