Innovative digital technologies, together with new sustainable practices, push for new business models and skillsets … offer support. More than 20% of university graduates in the European Union study "business, administration or law", with … shaping business students' perspectives and decisions in the modern business landscape. It reunites their career preferences …

This article aims to understand the business evolution and sustained survivability of Malaysian based-cosmetic firm … case-study method to investigate the experiences and managerial decision rules of the owner of the cosmetic business within … happenings that matter for business survivability. The findings indicate various types of challenges within the cosmetic industry …