This study examines the role of reputation on decision making under ambiguity. Drawing on social cognition and … behavioral theories, we propose that a firm's reputation exerts dual pressures on its decision making under ambiguity. On the one … hand, reputation increases firm aspirations for future performance and promotes engagement in risky strategies to achieve …

We examine whether a company's corporate reputation gained from their CSR activities and a company leader's reputation … experimental evidence that good corporate reputation causally buffers individuals' negative fairness judgment following the firm …'s decision to profiteer from an increase in the demand. Bad corporate reputation does not make the decision to profiteer as any …