Narrow search
Showing 1 - 5 of 5
Cover Image
Marketing capabilities : antecedents and implications for B2B SME performance
Merrilees, Bill; Rundle-Thiele, Sharyn; Lye, Ashley - In: Industrial marketing management : the international … 40 (2011) 3, pp. 368-375
Persistent link: https://www.econbiz.de/10008991586
Cover Image
Closing the marketing strategy to performance gap : the role of brand orientation
Wong, Ho Yin; Merrilees, Bill - In: Journal of strategic marketing 15 (2007) 5, pp. 387-402
Persistent link: https://www.econbiz.de/10003621405
Cover Image
An empirical study of the antecedents and consequences of brand engagement
Wong, Ho Yin; Merrilees, Bill - In: Marketing intelligence & planning 33 (2015) 4, pp. 575-591
Persistent link: https://www.econbiz.de/10011381691
Cover Image
Strategic hybrid orientation between market orientation and brand orientation : guiding principles
M'zungu, Simon; Merrilees, Bill; Miller, Dale - In: Journal of strategic marketing 25 (2017) 4, pp. 275-288
Persistent link: https://www.econbiz.de/10011871355
Cover Image
Creating effective franchising relationships : challenges of managing mature franchisees
Frazer, Lorelle; Merrilees, Bill; Nathan, Greg; … - In: Entrepreneurship and organizational change : managing …, (pp. 135-148). 2020
Persistent link: https://www.econbiz.de/10012165409