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The effect of strategic orientations on business performance in SMEs : a multigroup analysis comparing Hungary and Finland
Laukkanen, Tommi; Nagy, Gábor; Hirvonen, Saku; … - In: International marketing review 30 (2013) 6, pp. 510-535
Persistent link: https://www.econbiz.de/10010212408
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The impact of entrepreneurial orientation on B2B branding and business growth in emerging markets
Reijonen, Helen; Hiroven, Saku; Nagy, Gábor; … - In: Industrial marketing management : the international … 51 (2015), pp. 35-46
Persistent link: https://www.econbiz.de/10011422706
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Achieving requisite variety in modeling firms' strategy heterogeneities : explaining paradoxical firm-market performances
Nagy, Gábor; Megehee, Carol M.; Woodside, Arch G.; … - In: Industrial marketing management : the international … 65 (2017), pp. 100-128
Persistent link: https://www.econbiz.de/10011774981
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Complementarity versus substitutability of dynamic and operational capabilities in B2B firms : A configurational approach
Nagy, Gábor; Jaakkola, Matti; Koporcic, Nikolina - In: Industrial marketing management : the international … 83 (2019), pp. 42-58
Persistent link: https://www.econbiz.de/10012146608
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Window to new research approaches : how using Simon's scissors cuts perplexity in strategy theory, research, and practice
Nagy, Gábor; Megehee, Carol M.; Woodside, Arch G. - In: New insights on trust in business-to-business …, (pp. 121-157). 2019
Persistent link: https://www.econbiz.de/10012405632