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~subject:"Firm performance"
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Firm performance
Consumer behaviour
20
Konsumentenverhalten
19
Beziehungsmarketing
10
Relationship marketing
10
Customer satisfaction
7
Einzelhandel
6
Kundenzufriedenheit
6
Retail trade
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Viral marketing
5
Virales Marketing
5
China
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USA
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United States
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Cultural identity
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Customer retention
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Dienstleistungssektor
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International marketing
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Internationales Marketing
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Kaufentscheidung
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Kulturelle Identität
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Kundenbindung
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Marketing management
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Marketingmanagement
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Online retailing
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Online-Handel
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Purchase decision
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Service industry
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Services
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Unternehmenserfolg
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Brand
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Brand image
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Brand loyalty
2
Brand management
2
Contingency theory
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Corporate reputation
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Creativity
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Criticism
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Decision
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Dienstleistung
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Arnold, Mark J.
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Zhao, Hongxin
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Bae, Mueun
1
Carlson, Brad D.
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Cater, John James
1
Harmeling, Colleen M.
1
Kim, Seung H.
1
Ma, Jieqiong
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Moffett, Jordan W.
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Suh, Taewon
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Yang, Jie
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Industrial marketing management : the international journal for industrial and high-tech firms
1
Journal of the Academy of Marketing Science
1
Small business economics : an entrepreneurship journal
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ECONIS (ZBW)
3
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A multi-level investigation of international marketing projects : the roles of experiential knowledge and creativity on performance
Suh, Taewon
;
Bae, Mueun
;
Zhao, Hongxin
;
Kim, Seung H.
; …
- In:
Industrial marketing management : the international …
39
(
2010
)
2
,
pp. 211-220
Persistent link: https://www.econbiz.de/10003956061
Saved in:
2
Toward a theory of customer engagement marketing
Harmeling, Colleen M.
;
Moffett, Jordan W.
;
Arnold, Mark J.
- In:
Journal of the Academy of Marketing Science
45
(
2017
)
3
,
pp. 312-335
Persistent link: https://www.econbiz.de/10011684966
Saved in:
3
Family involvement, environmental turbulence, and R&D investment : evidence from Listed Chinese SMEs
Yang, Jie
;
Ma, Jieqiong
;
Zhao, Hongxin
;
Cater, John James
; …
- In:
Small business economics : an entrepreneurship journal
53
(
2019
)
4
,
pp. 1017-1032
Persistent link: https://www.econbiz.de/10012269782
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