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Transactional marketing and relationship marketing paradigms : a structural equation modelling approach

Akroush, Mamoun N. - In: International journal of electronic customer … 4 (2010) 2, pp. 125-160

Persistent link: https://www.econbiz.de/10003974005

The mediation effect of marketing expertise on marketing assets and capabilities toward financial performance

Akroush, Mamoun N. - In: International journal of internet marketing and … 6 (2011) 4, pp. 373-412

Persistent link: https://www.econbiz.de/10009488625

An empirical model of marketing strategy and shareholder value : a value-based marketing perspective

Akroush, Mamoun N. - In: Competitiveness review : an international business … 22 (2012) 1, pp. 48-89

Persistent link: https://www.econbiz.de/10009500734

Does service quality implementation mediate the relationship between technical service quality and performance : an empirical examination of banks in Jordan

Akroush, Mamoun N. - In: International journal of services, economics and management 1 (2007/09) 3, pp. 209-232

Persistent link: https://www.econbiz.de/10003837081

The impact of entrepreneur orientation on sustainable entrepreneurship among SMEs in the UAE : mediating effects of the sustainability orientation and bricolage behaviours of entrepreneurs

Nuseir, Mohammed T.; Aljumah, Ahmad - In: International journal of trade and global markets 16 (2022) 1/3, pp. 250-264

Persistent link: https://www.econbiz.de/10013483487

The effect of marketing knowledge management on organizational performance : an empirical investigation of the telecommunications organizations in Jordan

Akroush, Mamoun N.; Al-Mohammad, Samer M. - In: International journal of emerging markets 5 (2010) 1, pp. 38-77

Persistent link: https://www.econbiz.de/10003980164

Customer relationship management implementation : an investigation of a scale's generalizability and its relationship with business performance in a developing country context

Akroush, Mamoun N.; Dahiyat, Samer E.; Gharaibeh, Hesham S. - In: International journal of commerce and management 21 (2011) 2, pp. 158-191

Persistent link: https://www.econbiz.de/10009261162

Organizational Performance and Capabilities to Analyze Big Data : Do the Ambidexterity and Business Value of Big Data Analytics Matter

Aljumah, Ahmad; T. Nuseir, Mohammed; Alam, Md. Mahmudul - 2022

Objective/Purpose: The aim of the study is to examine the impact of the big data analytics capabilities (BDAC) on the organizational performance. The study also examines the mediating role of ambidexterity and the moderating role of business value of big data (BVBD) analytics in the relationship...

Persistent link: https://www.econbiz.de/10013296312