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Antecedents of franchise strategy and performance

Wu, Chih-Wen - In: Journal of business research : JBR 68 (2015) 7, pp. 1581-1588

Persistent link: https://www.econbiz.de/10011298492

Antecedents of franchise strategy and performance

Wu, Chih-Wen - In: Journal of Business Research 68 (2015) 7, pp. 1581-1588

Franchising is an important form of entrepreneurship, but literature explaining franchising strategy and performance is scarce. This study adapts the resource-based view and relationship-marketing theory to explain franchising strategy and performance differences in chain stores. This study...

Persistent link: https://www.econbiz.de/10011264123

The empirical study of digital marketing strategy and performance in small and medium-sized enterprises (SMEs)

Wu, Chih-Wen; Botella-Carrubi, Dolores; … - In: Technological forecasting and social change : an … 200 (2024), pp. 1-12

Persistent link: https://www.econbiz.de/10015123771

The performance impact of social media in the chain store industry

Wu, Chih-Wen - In: Journal of business research : JBR 69 (2016) 11, pp. 5310-5316

Persistent link: https://www.econbiz.de/10011589793

Role of artificial intelligence in marketing strategies and performance

Wu, Chih-Wen; Monfort, Abel - In: Psychology & marketing 40 (2023) 3, pp. 484-496

Persistent link: https://www.econbiz.de/10014290755