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The effects of entrepreneurial orientation, market orientation, and marketing subunit influence on firm performance
Merlo, Omar; Auh, Seigyoung - In: Marketing letters : a journal of research in marketing 20 (2009) 3, pp. 295-311
Persistent link: https://www.econbiz.de/10003873478
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Service firm performance transparency : how, when, and why does it pay off?
Liu, Yeyi; Eisingerich, Andreas B; Auh, Seigyoung; … - In: Journal of service research : JSR 18 (2015) 4, pp. 451-467
Persistent link: https://www.econbiz.de/10011392277
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The asymmetric moderating role of market orientation on the ambidexterity-firm performance relationship for prospectors and defenders
Menguc, Bulent; Auh, Seigyoung - In: Industrial marketing management : the international … 37 (2008) 4, pp. 455-470
Persistent link: https://www.econbiz.de/10003733311
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Unpacking the relationship between an innovation strategy and firm performance : the role of task conflict and political activity
De Clercq, Dirk; Menguc, Bulent; Auh, Seigyoung - In: Journal of business research : JBR 62 (2009) 11, pp. 1046-1053
Persistent link: https://www.econbiz.de/10003896904
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Development and return on execution of product innovation capabilities : the role of organizational structure
Mengüç, Bülent; Auh, Seigyoung - In: Industrial marketing management : the international … 39 (2010) 5, pp. 820-831
Persistent link: https://www.econbiz.de/10008737502
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The interactive effect of internal and external factors on a proactive environmental strategy and its influence on a firm's performance
Mengüç, Bülent; Auh, Seigyoung; Ozanne, Lucie - In: Journal of business ethics : JOBE 94 (2010) 2, pp. 279-298
Persistent link: https://www.econbiz.de/10003997059
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Customer knowledge creation capability and performance in sales teams
Mengüç, Bülent; Auh, Seigyoung; Uslu, Aypar - In: Journal of the Academy of Marketing Science 41 (2013) 1, pp. 19-39
Persistent link: https://www.econbiz.de/10009719771
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Marketing's accountability and internal legitimacy : implications for firm performance
Park, Hyun-soo; Auh, Seigyoung; Maher, Amro A.; … - In: Journal of business research : JBR 65 (2012) 11, pp. 1576-1582
Persistent link: https://www.econbiz.de/10009681924
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The missing link between analytics readiness and service firm performance
Auh, Seigyoung; Mengüç, Bülent; Sainam, Preethika; … - In: The service industries journal 42 (2022) 3/4, pp. 148-177
Persistent link: https://www.econbiz.de/10013167416
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The role of marketing departments in entrepreneurial firms and its impact on the market orientation-performance relationship
Merlo, Omar (contributor); Bell, Simon (contributor) - 2007
Persistent link: https://www.econbiz.de/10003491100